The award winning GENESIS is the result of more than a year of design and innovation. We literally started from scratch, making zero assumptions - about shaving, about design, or the number of blades - none of that mattered.
Engineering the greatest razor requires borderline-insane attention to detail. From the pivot to the springs to the German stainless steel, we left no room for compromise or fault. (Even the weight kept us up at night.) OneBlade® is the kind of rare perfection that grabs you the instant you pick it up.Geek out on the R+D process here
Each Genesis is individually numbered and guaranteed for life. (And each life thereafter. Perhaps a son, grandson, or lucky relative in 2090.) We believe we’ve created the world’s best-made shaving instrument, so it’s under warranty forever. Which means you’re happy forever, or we’ll fix it.
"There’s no other razor on Earth manufactured with such precision and quality. Can a razor change your life? No. But this razor will forever change the way you shave. And shaving with this razor will change your life for the better.”
With a razor like Genesis, you get more than just an unrivaled shave. It’s about mastering a process. A daily tradition to reflect and prepare for what’s out there. There’s no substitute for the perfect tool. And this is the perfect razor for shaving.
Our north star has always been and will always be to do whatever it takes to deliver a perfect shave.
Unfortunately at this time, we can no longer guarantee shipments to arrive by Christmas, including within the contiguous United States.
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To make purchasing around the holidays more convenient, all eligible products purchased between November 25, 2017 and December 31, 2017 may be returned until January 31, 2018.